Wednesday, October 7, 2009

GD 2: Package Design Makeover

Be thinking, but only begin when you're done with the portrait.

Poor Packaging Design Challenge - aka Dream Makeover Package Edition
Buy/find an inexpensive ($2 or so) product and bring it in to class.
Think shampoo and soap bottles, soup cans, cereal boxes, etc.
Supermarkets and drug stores are gold mines!!!

Look for packaging that...
* Doesn't make sense/is too confusing
* Has a "bad" logo
* Is hard to read
* Just doesn't look good to you

Be ready to...
*Explain to the class what is so bad about your package's design
(it should really speak for itself though!)
*Give your product a make-over by designing a brand new label
using the same brand name and package shape.
You will be sketching, scanning, and altering/creating.

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